Difference between revisions of "From 55% To 75% Share: How EveryMatrix Delivers For Tier One Clients"

Latest revision as of 18:40, 30 April 2026

By Daniel Clark, Group Commercial Director at EveryMatrix.


With ICE 2026 just weeks away, at EveryMatrix we have actually been working together with our tier one consumers to curate a series of success stories, showcasing how outstanding technology can significantly and sustainably grow operator and lotto brand names.


At this year's worldwide gaming occasion in Barcelona (stand 2Q50) visitors, customers and prospects wanting to switch from underperforming tradition platform innovation to our advanced turnkey options, will have the ability to touch, listen and discover our consumers' success at their leisure within a dedicated location.


Below is a sneak peek of just three of those stories: powering a brand-new age of sports betting in a recently managed market with the Hungarian National Lottery and digital brand TippmixPRO; Building a UK Turnkey powerhouse with opposition brand BetTom; and supplying an accountable betting experience to countless Norwegians with Norsk Tipping.


TippMixPRO - Hungarian Lottery


This was among our biggest jobs involving multiple groups, a bespoke approach and a laser concentrate on customer-centricity.


Founded in 1991, Szerencsejáték Zrt is Hungary's state-owned lotto and video gaming supplier has more than 7,700 retail outlets nationwide, offering everything from lottery tickets to sports wagering.


When the nation's online sports betting market opened to competitors in 2023, Szerencsejáték acknowledged it had a chance, as well as a challenge. To prosper in this new regulated location, its online brand name TippmixPRO needed a modern, certified and scalable platform capable of conference rigorous technical requirements while likewise delivering a fantastic experience for Hungarian gamers.


New controlled market, a brand-new age


The brand-new structure came with significant demands around accountable gambling, player defense and data transparency. Any partner would need to demonstrate not just technical expertise, but also the capability to browse intricate regulations and provide tailored solutions for a state-owned operator under heavy assessment.


EveryMatrix was one of 27 suppliers to go into the general public tender procedure. After a rigorous, multi-stage procedure, we were granted the chance to power TippmixPRO with an end-to-end digital sportsbook option.


Delivering an in your area hosted, regulation-ready sportsbook


One of the main conditions was that all customer data needed to stay within Hungary. To accomplish this, we constructed a new local data centre, complete with more than 100 servers and large volumes of dedicated hardware.


Responsible gambling was another foundation. Dealing with third-party companies, we incorporated robust self-exclusion tools, strict age verification, deposit limitations and on-site messaging into the OddsMatrix sportsbook, ensuring full positioning with Hungary's requirements.


Launching a new chapter


The new TippmixPRO, powered by EveryMatrix, went live in October 2023. Today the brand continues to go from strength to strength. Sportsbook coverage reaches more than 120,000 regular monthly occasions, while our Bet Builder product through our sportsbook platform has provided players more option and engagement than ever in the past. Acquisition and retention were likewise enhanced through bonusing tools, while automated threat management drove effectiveness across operations.


What started as a regulative challenge has actually turned into a success story that continues to grow as TippmixPRO reinforces its position in Hungary's recently competitive wagering landscape.


BetTom


Introducing BetTom, among the most vibrant sportsbook-focused brands to enter the UK market over the last few years. The brand name is developed on a simple but effective concept: to provide a scalable, personalised wagering experience that puts recreational customers first.


To bring his vision to reality, BetTom required more than a supplier; a platform partner capable of delivering a localised, unique contemporary gaming experience with gamer option and operator control at the heart of it.


Choosing a platform partner for growth


Throughout 2024, the business led a substantial procurement process to discover a partner who could support its ambitions and the mix of our worldwide expertise and UK focused acquisition of FSB Technology implied it signed a multi-year offer with EveryMatrix.


With a broad product proposal needed, the operator selected EveryMatrix's complete turnkey solution across key verticals of sport, casino, platform and affiliate.


These best-of-breed items provide unsurpassable scale across material, bonusing and information while using localised features for the co.uk market by means of a proprietary horse racing platform, UK focused lobby management and affiliate market intelligence.


Given horse racing's significance to BetTom's proposal, our proprietary platform was essential to the partnership, using full pricing control, incorporated bonusing and 24/7 trading team gain access to.


BetTom went reside on schedule in May 2025, completely timed for the marque events of the UK flat racing season


From aspiration to velocity


Since going live BetTom has rapidly became the fastest-growing operator on our sportsbook platform, accomplishing eight-figure month-to-month turnover and keeping strong double-digit earnings margins.


Its customised marketing method, powered by our data capabilities and bonusing tools, is driving extraordinary gamer acquisition, constant retention and high lifetime value.


Norsk Tipping


With exclusive rights to online gaming in the country Norsk Tipping plays an unique function in the Norwegian market. Founded to transport betting earnings back into society, it runs under strict policies and deals with a substantial obstacle: balancing home entertainment and obligation in a market.


In 2016, Norsk Tipping chose it required a brand-new solution, releasing an international tender to find a partner capable of delivering a safe and secure, certified and engaging gambling establishment platform. After a year-long choice procedure including 10 service providers, the company chose EveryMatrix.


Balancing compliance and engagement in a regulated market


All net benefit from Norsk Tipping are designated to sports, culture and NGOs however its function presents a challenge: balancing home entertainment and duty. In an extremely managed market, the company should protect gamers from damage while using a modern gaming experience that takes on offshore operators.


It needed more than just an aggregator. It wanted:


An advanced iGaming combination platform with simple command and control.
Compliance-first tools to enforce strict accountable gambling standards.
Seamless material shipment from several suppliers by means of a single API.
Stability and uptime through 24/7 tracking and technical support.


EveryMatrix gambling establishment platform powers Norsk Tipping's journey


From the first day, we aligned our platform with Norsk Tipping's mission of safe, appealing and socially responsible gaming. Beyond material aggregation, our gambling establishment platform uses efficiency functions within lobby management and game management, along with accountable gaming and compliance performances.